LOGO DESIGN

Good Juju Superfoods is a wellness brand focused on promoting intuitive eating and holistic self-care through nutrient-rich foods and skincare, emphasizing creativity, color, and high-quality ingredients.

SOLUTION

Surefire Studio created a dynamic brand identity that fused bright, energizing colors with organic forms and modern typography, resulting in a logo and visual system that feels fresh, joyful, and aligned with the brand’s holistic, food-meets-skincare philosophy.

ADA Caption: Montage of a sunset, oranges, a woman drinking a green smoothie, smoothie bowls, a woman drinking coffee at the beach, a woman lying in sand and holding an orange, seashells, a beach chair, and ocean waves.

Examples of Roca font in use.
Mission statement over a beach photo reads, With a mission rooted in nourishment, self-expression, and vibrant living, the brand needed a look that captured both its playful spiriti and its commitment to wellness.
Carved graphics of a rainbow, palm tree, orchid, pear, coral, and flower rotate out.
Good JuJu Superfoods logo of fun font and a funky sun superimposed on a photo of a beach at sunset.
Matcha latte in sand, a sunset at the beach, and a woman holding three oranges on top of her head.
Good JuJu Superfoods logo of fun font and a funky sun on a tote bag.
Woman in a swimsuit is laying on the beach, holding an orange behind her back.
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