NEW BRANDINGWhat began as a bottle packaging request evolved into a full-scale branding project for Pioneer Sparkling Spring Water. Inspired by the brand’s 1800s pioneer roots and award-winning water sourced from Missouri River aquifers, a refined identity system was developed. This included a timeless logo, custom illustrations, premium packaging, and a suite of social media assets—all designed to elevate the brand’s story and establish a strong, consistent presence across physical and digital platforms.
APPROACHTo reflect the water’s heritage and purity, Surefire Studio crafted a cohesive brand system rooted in elegance and storytelling. From the logo to illustrated packaging and digital content, each element highlights Pioneer’s origin from Missouri River aquifers and its nationally acclaimed quality.
ADA Caption: Montage of a green glass bottle, sparkling water, more glass bottles sliding on screen, and the Pioneer Springs Sparkling Water logo appearing.
CUSTOM ILLUSTRATIONPioneer wanted a scene that showed their history, but wanted to keep the packaging to only three colors. I pulled inspiration from the photos they provided and drew a custom illustration that told the story of pioneers, in two colors.
ADA Caption: Copy reads, Vodka Soda x Pioneer Springs Sparkling Water, with a button appearing that says “Read Below” next to a glass of vodka soda with a lime.
ADA Caption: Copy reads, introduction Pioneer Springs Sparkling Water, next to a green glass bottle.
